Hidden images within logos are specific branding elements that brands use. Between the “k” and “i” the shape of a sideways chocolate kiss can be seen.

The Hershey’s Kisses logo also has a hidden image. Tostitos uses the two “t’s” to represent people and the dot from the “i” to make a bowl of salsa, showing two people coming together to share tortilla chips. Hidden messages within logos are referred to as supraliminal messages because they can be picked up by the conscious mind and are clear, direct and outright, making them more powerful.įedEx incorporates an arrow between the “e” and “x” to show the speedy delivery they offer to their customers. Since the logo is a key piece to making a brand successful, if you see a hidden image there is a purpose behind it and typically relates to a service or product the brand provides. Just like advertisements, you might see an image hidden within a logo. Within this blog, you will be able to see the difference between the two types of messages. Supraliminal messages are designed with a purpose and appeal to the conscious mind to give a bigger impact on what the brand provides. Are subliminal messages in advertisements real or are people trying to see something that isn’t there? Are advertisers that good to make you think you see something you don’t? What about supraliminal messages? Subliminal messages are most commonly known in advertising and appeal to your unconscious mind, but there is a second type of message known as supraliminal messages.

Subliminal messages images